The humble Philadelphia cheesesteak sandwich is an American classic. It is not a complex recipe: some bread, some steak, some cheese. Rarely do all the ingredients fit into the name of a dish. It is also available everywhere.
Facebook is an amazing advertising platform for local restaurants. Why? It produces cost-effective results. Everything else is just a nice add-on, right?
When it comes to designing your restaurant's menu, having a deep understanding of customer psychology can be very helpful. Understanding how the human brain works allows you to increase revenue with almost no effort.